Friday, February 14, 2020

Advertisement Essay Example | Topics and Well Written Essays - 750 words - 3

Advertisement - Essay Example The first advertising phase effectively increases the target clients’ knowledge of the products’ benefits. The same advertising pattern is grounded on the understanding that the target clients have prior direct experiences on products’ benefit. The target clients affirm that the main advertisement message is very convincing (cognition phase). The eye drops advertisements target a certain target market. The market is composed of current, future, and prior users of eye drops. The target clients know that eye drops will improve the eyes’ physical condition. Consequently, the target clients will accept (cognize) the advertisement’s message (Shimp & Andrew, 2013). Next, the muscle pain medicine convinces the advertisement viewers that the gel product will alleviate muscle pain. Again, the advertisement targets the current and prior users of muscle pain medicines. The same users are convinced that most muscle pain products successful improve the patients’ muscle pain symptoms. The product targets customers having flu-related symptoms. Most of the patients diagnosed with the same symptoms accept (cognize) the advertisement is truthful, delivering what the company advertises (Shimp & Andrew, 2013). Finally, the arthritis advertisement targets customers who are currently patronizing arthritis and related pain medications. The advertisement easily convinces the arthritis patients that using the product will lessen the painful joint pains generated by arthritis. The target advertisement viewers know that the product will make the product users start living a more pain-absent life. Regarding the efficacy of the product, the target clients have no doubts (Shimp & Andrew, 2013). The second phase focuses adding convincing relevant knowledge to the advertisements’ target clients. The three advertisements contribute additional beneficial knowledge to the target clients. The clients will know that there is a new competing product in the market. The

Saturday, February 1, 2020

ENGLISH LEGAL SYSTEM-2, CASE STUDY Coursework Example | Topics and Well Written Essays - 1250 words

ENGLISH LEGAL SYSTEM-2, CASE STUDY - Coursework Example This in turn resulted in the job loss and financial erosion. Moreover, his friend John was killed in the accident. Peter faced more problem from his insurer as it denied the payment of insurance money for his car damage, hospital / medical expenses/ medical expenses of his wife Maria and compensation for John as claimed by Andrea, wife of John. John’s wife and Solicitors acting on behalf of other driver sent formal notices for contemplating legal action against him for his act of negligence. In addition, the Police have filed a charge sheet making him liable for manslaughter, reckless driving and driving with out negligence. However, according to Peter’s version, he was not responsible for the accident as the other driver was involved in faulty driving. Hence, according to him, his driving shouldn’t be treated as reckless. In several of the road accidents, the accidents happen suddenly due to mistake from other people during which one has little scope to escape. Moreover, there was no proof that Peter was driving recklessly and hence he shouldn’t be held responsible for this. The main objective at this moment is to protect Peter in cases of any possible legal proceedings against him. The insurance money should also be paid to him for which he should prove that he has not violated the contract law2. At the same, time, he should also be protected against any Police action under the law of insurance and traffic laws. According to English law and insurance regulations of United Kingdom, if a person is responsible for any road accident and if rash and negligence driving is proven with reasonable facts, there may be a possibility of filing a criminal case against the driver and compensation can also be claimed legally. In case, it is proven that the driver is not responsible for accident, then the insurance company will have to pay the necessary compensation. In the present case, Peter should be protected against the criminal case and clai m for compensation as he is not responsible for the accident and rash driving was not proven in any court or tribunal. Peter must try for obtaining an anticipatory bail under this context. This is required because of the fact that two formal court notices were issued against him by John’s wife and Solicitors on behalf of other driver. The Police may try to arrest him at any time mentioning the cause of accident as negligence driving. He should have a proper representation for explaining the court about the nature of the accident and his reasoning about his non commitment of any mistake. For obtaining justice against the claims of Andrea and other driver, he should submit enough evidence that he was not solely responsible for the accident. Hence, he should claim for anticipatory bail in any local civil court under the context of intentional allegation against him with out any solid proof. In case if Peter is convicted of the matters alleged by the Police, there is a possibilit y that he may be arrested under criminal case3 as his friend died in accident, with the ground of obtaining more material facts required for getting clarity in the case and he would be submitted by the Police in the Court with relevant documents and charge sheet. Hence, anticipatory bail is very much required to be obtained by the Peter before Police initiate any action on their behalf. In case he is convicted in court of law by